eCommerce Case Study: The Skin Care Clinic
The Skin Care Clinic is an Australian owned company located in Hobart, Tasmania. They have a clinic as well as an online store which is the official stockist of many brands such as Aspect Dr, CosMedix, Osmosis MD, Colorescience and more. They provide the best in aesthetics to assist people in treating skin concerns. Gaye Barlow, has owned and operated The Skin Care Clinic for nearly 20 years.
What I love
The Skin Care Clinic website is jam packed with information to help you understand your skin and solve our skin concerns. I love that all the products stocked by The Skin Care Clinic are free of nasties! They contain no parabens, SLS’s, or other nasty chemicals and are as organic as possible. All their ranges stocked are chosen based on proven science. The best part though is you can access free, professional skin advise from the team from anywhere with their online skin consultations!
Facebook Ad Objective
When The Skin Care Clinic approached me about Facebook advertising they were looking to scale the online aspect of their business by increasing sales and introducing new people to their business. In the past they had tried an SEO agency with poor results so they were looking for something with a solid ROI.
I created a sales funnel using Facebook ads to drive new traffic to their website. We used Facebook’s targeting to narrow down the kind of person who would be looking for a nasty free, science proven skin care product. Once we attracted people to the website we used Facebook’s dynamic ads to re-target the website traffic to remind them what they were looking at and to prompt them to make a purchase. We also used ads to encourage registrations using a $15 off your first purchase offer.
As with most campaigns we have made many changes since we first started testing and now have a funnel working like a well oiled machine with a beautiful return on ad spend of an average of 20X over the first 4 months.
Increase in Website Visitors
Reduction in Cart Abandonment
Increase in Number of Purchases
X Average Return on Ad Spend
“Karyn, from Karyn with a Y, is a pleasure to do business with. Like all business owners I am time poor and, as such, I very much appreciate her prompt, professional and no non-sense approach to my needs. She knows Facebook, its advertising, and is up to date with the constant changes that Facebook makes. She understands what my business specifically needs regarding this. She works with myself and my team, giving ideas, discussing ours and accepting feedback in coming up with advertising which has certainly worked for us. We receive monthly reports which are clear and concise and which she ensures we understand. These results are then used to plan the next strategy, if one is required. The online sales results Karyn has created are amazing and I would unreservedly recommend any online shop to at least have an initial discussion with her, and then let her take your business to the next level!”