When it comes to stock images there are free sites, cheap sites and expensive sites! Keep in mind stock images can be purchased by many other businesses so try and put your own spin on the way you use the image so you are getting across your brand message and not just blending in with the same image. Also try and avoid images that are too “stock imagey!” There are some sites that have some pretty cool images, not your usual stock image feel.
Unsplash is one of my favourite sites, it’s completely FREE and has a lot of different images from photographers all over the world. This site is a way for photographers to get their work out there and doesn’t have the usual stock image feel. The only downside is the search functionality is not great so it can be hard to find exactly what you’re after. Try using the Explore and Collections tools to browse images.
Pexels is another great free stock image site with many contributing photographers. Like Unsplash, photos on Pexels can be used for free for commercial and noncommercial use and the photographer doesn’t have to be credited – although it’s always nice. You can also head to https://videos.pexels.com/ for stock video files.
Pixabay is yet another free stock image site with contributions from many photographers. Although these can all be quite similar there are different contributors so you can search all three until you find what you’re looking for.
Deposit photos is a paid stock image site and has more of your typical stock image feel to it. I use this when I need a certain generic image, they also have Vector and video files. It’s search functionality is much better so I can usually find what I am looking for. I keep an eye on App Sumo and buy Deposit photo credits when they bring out a deal such as 100 images for $39! Keep an eye on the site they usually run the deal a couple of times a year. You can also buy monthly subscriptions from Deposit Photos and the nice thing is if you don’t use your credits they carry over to the next month.
If it’s stock videos that you’re after Videvo has you covered. Register for a free account and then go for it downloading free video footage and motion graphics. Great for footage to add to your own videos. They also offer music and sound effects if your putting together your own videos.
Do It Yourself
If you’re looking to create your own photos or videos for your Facebook and Instagram ads these are some sites that could help.
Creative market is a great resource for not just stock images but all sorts of digital design files such as fonts, backgrounds, templates and more. If you’re looking to put together some lifestyle images creative market has some awesome templates where you can add in your own product such as photo frames for prints and T-shirts for drop shippers that don’t have product images. It is a marketplace so all items are priced by the owners but tend to be very affordable.